Michelle M. Bova
69-22 Fleet Street, Forest Hills, NY 11375
412.889.3970
michelle.bova@gmail.com
Experience
HousingPlus | New York, NY
Director of Communications
September 2024-present
- Re-launched a semi-annual newsletter to donors
- Optimized SEO throughout the website
- Launched a monthly HousingPlus blog
- Spearheaded a campaign to increase recipients of our e-newsletters/emails by diversifying content, launching collaborative content creation, and thought leadership
Sunnyside Community Services | Queens, NY
Director of Marketing & Community Relations
November 2017-September 2024
- Guided the marketing efforts of organization programs
- Wrote materials to support the outreach and informational needs of programs
- Created social campaigns which led to exceeding fundraising goals for GivingTuesday in 2021, 2022, and 2023
- Oversaw all organizational social media accounts; in 2022, oversaw a 30% increase in social reach on Facebook
- In partnership with the external web developer, manage all content on the organization’s website
- Managed the Volunteer Services Coordinator
- Created, maintained, and updated the organizational style guide and ensured consistent organizational brand
StoryCorps | Brooklyn, NY
Associate Director, Business Development
March 2012-November 2017
- Developed partnerships with external organizations, resulting in more than $200,000 of annual revenue
- Oversaw the creation of materials and support large-scale recording partnerships
- Launched new models of partnership – including pioneering work on simple video animation to accompany a recording project with Kaiser Permanente
- Promoted twice to roles of increasing responsibility, from an entry level post in 2012 to a leadership role that included managing one of the department’s junior members
Education
Baruch College
Master’s of Public Administration
Carnegie Mellon University
Bachelor’s of Arts | Professional Writing
Skills
- Spanish: Intermediate, Conversational
- CRM (Salesforce, HubSpot)
- Adobe Creative Suite
- Constant Contact
- HTML
- CMS (Drupal, WordPress)
- Google Analytics and Ads
- MailChimp
- Strategic Planning and Budgeting