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Michelle M. Bova
69-22 Fleet Street, Forest Hills, NY 11375
412.889.3970
michelle.bova@gmail.com

Experience

HousingPlus | New York, NY
Director of Communications
September 2024-present

  • Re-launched a semi-annual newsletter to donors
  • Optimized SEO throughout the website
  • Launched a monthly HousingPlus blog
  • Spearheaded a campaign to increase recipients of our e-newsletters/emails by diversifying content, launching collaborative content creation, and thought leadership

Sunnyside Community Services | Queens, NY
Director of Marketing & Community Relations
November 2017-September 2024

  • Guided the marketing efforts of organization programs
  • Wrote materials to support the outreach and informational needs of programs
  • Created social campaigns which led to exceeding fundraising goals for GivingTuesday in 2021, 2022, and 2023
  • Oversaw all organizational social media accounts; in 2022, oversaw a 30% increase in social reach on Facebook
  • In partnership with the external web developer, manage all content on the organization’s website
  • Managed the Volunteer Services Coordinator
  • Created, maintained, and updated the organizational style guide and ensured consistent organizational brand

StoryCorps | Brooklyn, NY
Associate Director, Business Development
March 2012-November 2017

  • Developed partnerships with external organizations, resulting in more than $200,000 of annual revenue
  • Oversaw the creation of materials and support large-scale recording partnerships
  • Launched new models of partnership – including pioneering work on simple video animation to accompany a recording project with Kaiser Permanente
  • Promoted twice to roles of increasing responsibility, from an entry level post in 2012 to a leadership role that included managing one of the department’s junior members

Education

Baruch College
Master’s of Public Administration

Carnegie Mellon University
Bachelor’s of Arts | Professional Writing

Skills

  • Spanish: Intermediate, Conversational
  • CRM (Salesforce, HubSpot)
  • Adobe Creative Suite
  • Constant Contact
  • HTML
  • CMS (Drupal, WordPress)
  • Google Analytics and Ads
  • MailChimp
  • Strategic Planning and Budgeting